Sunday, January 16, 2011

Google Boost - A Great New PPC Tool

Google has recently launched a beta version of a product names Boost. Saavy internet marketers will plan ahead for this innovative enhancement to a Google Places listing. Getting on top of Google Boost Adsearly can mean more customers!

Presently, Google Boost beta is available in a small number of cities and states. As with Google Tags we anticipate that a wide rollout will happen very soon. E-Platform Marketing and TigerSEO Marketing are already working with this product with clients in San Francisco. Get in touch with us to be added to a notification list when Google Boost becomes available in your area.

Google's Boost are an enhancement to the popular Google Adwords PPC services. For locally targeted search queries a blue "ballon icon" (similar to the bubble icon on Google Places maps) will appear as part of your PPC ad.

The ads can contain basic business information including business name, phone number, address, and the typical local listing features such as customer reviews and ratings.

The preliminary results show a modest increase in conversions. We are expecting this product to deliver incremental gains in lead generation and customer acquisition. Check back for more information or leave a comment below about your experiences with Google Boost.

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