How Personalization Affects Search Results
Published on by: James H. Hobson
Social Media - Leverage It Strategically
User Data & Usage Affects Search Results
The information most frequently cited in this article largely comes from the brilliant Rand Fishkin who produces, among other tings, Whiteboard Friday tutorial videos. For those that do not know of Rand he is an industry guru for internet marketing best practices. The video below is one of our recent favorites and one that we feel is a "must see" for any SEO practitioner or business website manager.
Factors such as location bias and usage history can influence your search results. If you search for relatively generic terms such as "coffee shops" it is probable that a search engine will show results that are slanted toward your IP location address or that are relative to areas you commonly include in search queries.
Social connections that are know to search engines can influence the search results presented to you. If people within your social network show a preference for something relative to your search query you may be served some of this content. In simple terms, search engines may beleive that if your friends like something then you probably will also like it.
Whiteboard Friday on Personalization and SEO
Social Media Strategies
It's a smart move to develop a comprehensive social media marketing strategy. Within your overall social media strategy you should have social property specific strategies and plans.
Also see this video to get great ideas to develop your Google+ Strategy
We strongly recommend reviewing all of your client's online presence to assess their social media footprint. There's no time like the present to build your brand with social media.