I think that by now most business owners have developed an appreciation for the necessity of having competitive placement in local search listings. Furthermore, business owners are realizing that just like their website, they need to optimize their local search listings to get better placement.
For those that don't know, local search marketing largely centers around business listings on Google Places, Yahoo Local and Bing Local. There are numerous other local search listings, including directories, however the aforementioned are the big 3 for any business.
Business owners should know that "Local Search" means just that . . . local. Your local listing will not be displayed, even if optimized, for searches of towns where the business is not located.
Local search optimization is the application of specific techniques to make your local search listing be selected for higher placement among peer listings (business listings in your local area). The options to maximize optimization of your local search listing vary between sites. These limitations, and the competitive landscape, are the biggest factors in what action you need to take for local search optimization.
While placement is the top concern, the content of your local search listing is what will "optimize" your conversion rates. As with SEO and website design, getting found is one thing - getting contacted is another.
Local search ranking factors generally boil down to quality of content. The basic rule of thumb for local search optimization is to provide complete and accurate information. Don't be "salesy" or try to manipulate the system. There are formulas for creating effective content which are too involved to explain here.
A bit of good news for business owners is that local search optimization generally is a "do it right once and leave it alone" proposition. You may need to occasionally update your listing however it won't require much ongoing time or expense. The cost to have an internet marketing firm create and optimize your local search listing is dwarfed by the benefits.
Contact us to learn more about our affordable services for creating local search listings and local search optimization. You may also choose to read more at this local search marketing web page.